Going Digital

Going  Digital

As we advance into a fully immersed economy make sure you have a digital strategy for your business.

Research the wide range of apps and shopping platforms and global opportunities available to you and use them to reach a wider network than through your website alone.

A customer Sarah adapted her ice cream and dessert business for an online market to reach more customers with brownie kits. But she says service-based businesses could think about how they could offer video tutorials or courses in addition to their core business.

“Sit down once a week and think about your digital business because it's a completely separate income stream potentially from what you may be doing at the moment.”

Keep your online presence tidy

Keeping your online business up to date is as important as having a tidy shop front. This includes your opening hours, contact information, and SEO (search engine optimisation).

Make sure you assess your business and educate yourself about digital strategies available to you, from SEO to PPC advertising.

“If you don't embrace this element of your business, your competitors who are more tech savvy will.”

Keep your customers happy

It’s important to keep your customers happy and show them the real you behind the business.

This could be through loyalty schemes, referral schemes, or a personal extra that makes them feel valued. Things like email newsletters can help nurture your customers and keep them coming back to you.

Ensure that you’re still making sure it's financially viable when you're calculating these discounts, but again don't be afraid to invest in yourself and in your products.”

Automate your systems

Automation can help make your life easier so you have more time to focus on activities that will bring your business growth.

This could include sales reporting, team management, or even chatbots to answer common queries on social media.

Build your network

Small businesses want to support each other, so find ways you can learn from other businesses and network.

Harpreet said networking is a way for small businesses to “tackle different issues together and supercharge the process.”

“Make sure you can add value back”,.

To business owners: “If you're finding one person inspiring, trust me when I say that people also find you an inspiration, because it takes courage to set up a business.”

Join the digital revolution